Traditionally most sites on the web expect their customers to come to them see their product and service and then just magically want to purchase it. From my 10+ years marketing on the web this doesn't work. At least if you're not Amazon or Ebay. What does work is capturing leads and sending them follow…
Capturing leads on your website is an extremely critical part of your online marketing campaign. Most websites never commit the time and energy to capture leads and making the most of their site visitors. Studies show most people won't buy something until the seventh time they've been contacted. And yet the average website simply expects…
If you really want to start moving up the search rankings you're going to need a lot of relevant backlinks. Backlinks are links from other sites to yours. Google assigns a value to every page on the web. When another page links to your page it's similar to voting for your website. Google essentially tallies…
A call to action is that totally obvious next step your web page should be all about. Never trust that web site visitors are going to automatically figure our where to go on your page. You need to make a clear path for them to follow. The amount of information available on the web and…
Yesterday one of our senior software engineers came up with an idea to increase awareness and support the recovery effort in Japan. In about 20 minutes he was able to bring his idea from concept to completion using WebStarts tools.
The site he made is at http://relief.webstarts.com and it's a few simple web pages devoted…
Fast loading web pages are critical to the success of your website. Studies show the average person is only willing to wait 7 seconds at most for a page to load. You can have the greatest website in the world but if it takes longer than 7 seconds to load there is good chance the…
A landing page is the page you direct your website visitors to from an advertisement or other marketing effort. Most often your main landing page is your homepage. This article features some principles you'll need to follow to get the highest conversion rate out of your landing pages.
Define your conversion
The first thing you'll need to…
To get started with search engine optimization follow these steps.
Step 1: Determine the 10 most important keywords to target for search engine optimization.
Step 2: Create a title for your webpage that uses at least three of your targeted keywords. Be sure to make the title compelling enough to click.
Step 3_ Write a paragraph about your…
For every business and website there are a few keywords potential customers will type into a search engine in order to find your product or service that will make up the majority of your profit. I call these "grail" keywords. These are the words that you must absolutely show up on the first page of…
WebStarts is excited to announce we'll be upgrading our server capacity this Wednesday morning at 2am EST. Some account functions will be offline during this time. We expect limited access to accounts from 2am to approximately 3_30am. When the upgrade is complete your websites should experience an increase in performance.
When it comes to your online business the old adage still applies "If you don't know what you're aiming for - you're sure to hit it." I cannot emphasize enough how important it is to track your online visitors. Tracking your visitors is even more important when you're just staring out than when you're a…
In the last installment I showed you how to sort through keywords using the Google Keyword Suggest tool and figure out which are the most relevant and popular. In today's blog I'll expand on that and share with you the formula to determining the total value of a keyword. Determining the total value of a…
In the last blog I left off with an introduction to Google's Keyword Search Tool. In this blog I'm going to further explain how you can use that tool to really hone in on your potential customers and get the most out of your keyword research.
As mentioned in the last blog there are two ways…
Before you embark on any search engine optimization campaign you have to know your keywords. What are your keywords? Keywords are the words people enter into a search engine to try and find your products and services. For example_ If you're selling baseball equipment some of the keywords you may want to optimize for are…
In case you didn't know Google makes virtually all of it's money from pay per click advertising. When you do a search on Google you'll see several results which are actually ads. These are typically the top two results at the top of the page and then all the results listed on the right hand…
